Innovative from the start… a story that has been 30 years in the writing!
In 1990, Dominique Serra, was a young entrepreneur who had just started her own communications agency. The Haute-Marne Chamber of Commerce and Industry entrusted her with a task that she would end up pursuing all her life : to promote the courage, daring and strength of women.
She proposed to venture into terrain usually reserved for men: the world of rally-raids. This choice was far from insignificant: what better “male” sport than a rally to demonstrate the abilities of women in situations where you wouldn’t expect to find them!
In 1990, the Trophée des Gazelles was born, with 9 teams on the start line. For more than 15 years, Dominique Serra would not allow herself to be discouraged by financial difficulties or criticism.
30 years later, the Rallye enjoys ever-increasing success, and continues to move forward and innovate with Dominique Serra at its helm.