Maïenga is an international event management agency founded in 1990.

Now counting 15 employees, Maïenga’s purpose is to create and support innovative and unusual projects.
Our team infuses its work with respect, responsibility and quality.

Building on its proven experience with the Rallye Aïcha des Gazelles, Maïenga now applies its savoir-faire to other events: the Bab el Raid (, the Cap Femina Aventure (, a trail-based solidarity rally for women only, and our newest event, Lol and Run (, a pedestrian rally with humorous “obstacles” (challenges) along the way.

Our priority has always been to ensure the safety of everyone involved, participants and organizers alike, as well as to respect the local populations of our host country. We believe that quality is more important than quantity. Our events will not become huge mass-produced rally-raids. We prefer to remain the best rather than the biggest.

In our constant search for quality, the environment has always been a major concern. In 2010, the Rallye Aïcha des Gazelles du Maroc became the first auto rally in the world to obtain internationally recognized environmental certification (ISO 14001:2004).

Maïenga upholds the values it has adopted from the very beginning: quality, respect for Morocco and its people, safety of the participants, human conscience, environmental and social responsibility.

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General Organisation of the event

The event begins in France with technical and administrative verifications for the European teams. These teams then make their way to Morocco, host country of the event right from the beginning, to join the teams from outside Europe.

The competition begins after a mandatory general briefing.

The organization is present in Morocco to support the competitors and ensure that the event runs smoothly. These include a Sporting Director, sheriffs, race marshals, ranking officers, medical staff, technical staff, drivers, photographers, cameramen, editors, producers, webmasters, photo indexers, mechanical engineers, mechanics, fuel attendants, cooks, serving staff, general labourers and more.

•    500 m2 mess tent, 3 press tents, 1 medical tent, 1 lounge area (bar), 4 shower/WC trucks,
•    12,000 meals served, 26,000 bottles of spring water, 70,000 litres of fuel, 20 tonnes of waste incinerated, 50 tonnes of material
•    1 chartered ship and 4 chartered flights
•    A nomad post office is set up by, allowing the Gazelles to communicate with the outside world (more than 25,000 emails printed every year).

Sport and Safety: Sporting management and security are two essential aspects of the Rallye. The Organizer dedicates considerable human and technical resources in order to meet its high safety standards.
The Rallye was the first to use a satellite tracking system to follow the teams 24 hours a day.
A 12-member medical team—emergency doctors, nurses, osteopaths, several 4x4 medical vehicles and a helicopter—ensure maximal safety during the Rallye.

Competition Management: operations personnel working day and night (Sporting Director, sporting officials, assistance mechanics...). The latest technology is used for the management of The Rallye in order to make sure that everything runs smoothly.

Communications and Telecommunications: Several satellite and radio solutions are implemented in order to ensure communications at the Rallye and with the rest of the world (50 radios, 8 VHF relays, 40 satellite telephones).

Bivouac and Logistics: The Rallye requires major logistics and an impressive infrastructure.

A little nomad village in true Moroccan style, the bivouac moves with the event. It hosts some 700 inhabitants every day, coming to life on the day of the prologue and never going back to sleep. Its objectives are threefold:
* To provide the participants with a peaceful haven, where they can rest and recuperate,
* To provide journalists with the best possible working conditions,
* To provide the organizers with the technical means to accomplish their mission

The Rallye respects the areas it travels through, cleaning up and collecting all of the waste it produces and leaving a “clean bivouac” behind.

The Mechanics Area: With considerable technical resources, the mechanics area provides daily repairs and maintenance of all vehicles. 6 fuel attendants and 2 tank trucks provide fuel at the bivouac.


In 2001 the Rallye Aïcha des Gazelles became the first off-road rally to use a satellite security system (IRITRACK).
This system makes it possible for the organisation to follow each team live by satellite, 24 hours a day, and to ensure optimal security during the competition.

The Iritrack system has proven to be physically solid and reliable for information transmission.
• Teams are able to send a medical or mechanical alert signal, which is received by the organization.

With all of IRITRACK’s technical capabilities, the organisation is able to ensure the safety of all teams.

As technology has its limits, the organization provides a backup system to be used in the event of malfunction.
Each team is also provided with a SARSAT distress beacon, a device used in aviation, the navy and sporting events all over the world.

In addition, organizers on location assure the comfort and security of the participants throughout the Rallye. Search and rescue vehicles and two helicopters ensure the team’s’ safety out on the course.

Mechanical Assistance

Mechanical assistance is shared by all teams, out on the course during the legs of the competition and in the evenings at the bivouac. This is one of the principles that make the Rallye Aïcha des Gazelles unique.

During the legs, in the event of a mechanical problem, any team may call for mechanical assistance. The assistance team will respond as quickly as possible. Every evening during the event, a "bivouac mechanics workshop" looks after the vehicles.

Mechanical assistance is included in the registration fees.

Live Tracking of Teams

Creative and unique, the Rallye Aïcha des Gazelles was the first to offer internet users the opportunity to follow the competitors or team of their choice live, thanks to a satellite tracking system installed in each vehicle.

Against a Google Map background, internet users can experience the competition in real time. They can keep track of the route taken by their team, the team’s adventures throughout the day. The rankings, posted on line every evening, allow them to follow the progress of their favourite teams.

This ability to follow the competition live is a powerful tool for companies, allowing them to unite their employees around a dynamic project.

In addition, the organisation and its partner La provide each team with a special email address. Friends, family and sponsors can encourage and communicate with their team. Every evening at the bivouac, the Gazelles receive printouts of the emails they have received, and can reply to them.