Playful and unique, the Rallye Aïcha des Gazelles was the first to offer internet users the opportunity to follow, live, the competitors or the team of their choice, thanks to a satellite tracking system installed in each vehicle.
Against a Google Map background, internet users can experience the competition in real time.
They can keep track of the number of check points located, the route taken by their team, the team’s adventures throughout the day. The rankings, posted on line every evening, allow them to follow the progress of their favourite teams.
This ability to follow the competition in real time is a tool allowing companies to unite and energise their employees.
In addition, the organisation and its partner La Poste.net provide each team with a special email address. Friends, family and sponsors will be able to encourage and communicate with their team. Every evening at the bivouac, the Gazelles will receive printouts of the emails they have received, and will be able to reply to them.
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