19e édition - du 14 au 29 mars 2009

Rallye Aïcha des Gazelles

La référence féminine depuis 1990

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Report of Media Coverage 2008

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Report of media coverage 2008

The 2008 edition of the Rallye Aïcha des Gazelles counted more than 1,200 instances of international media coverage: 148 TV broadcasts, 278 internet articles, 589 articles in the written press and 200 radio broadcasts in the following countries: Russia, Italy, Morocco, Portugal, Canada, Belgium, Switzerland, USA, Spain,...

Website www.rallyeaichadesgazelles.com :

6.3 million pages read during the Rallye, connections from 80 countries
500,000 connections for an average time of 10 minutes

There was considerable media coverage in France :

• 945 press reviews (all types of media)
• 5.4 million Euros in publicity value
• 300 journalists from 13 countries, 100 of whom attended the Rallye
• Media organisations like ELLE Magazine, DS, Femme Actuelle, Psychologies Magazine…sponsor teams every year

- Written Press:

531 articles, total distribution of 70 million copies
1 million Euros in equivalent publicity value

- Television:

TF1: daily short programme during the Rallye
7.1 million viewers every evening
27.3% audience share

92 TV reviews
26 channels
4 hours of airtime
3.2 million Euros in equivalent publicity value

- Radio:

160 radio reviews
12 stations
51 minutes of airtime
1 million Euros in equivalent publicity value

- Internet:

162 articles
53 websites
182.8 thousand Euros in equivalent publicity value

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First surprise of the 20th edition !
Lynda Thalie, Canadian spokeswoman for the Rallye Aïcha des Gazelles, unveils the first surprise of the 20th edition.During the closing weekend in Essaouira on March 27th, she will have the...
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Considerable Media Coverage 2009
By June 17 th 2009 the 2009 edition of the Rallye Aïcha des Gazelles du Maroc had been covered more than 1 154 times in the French media, all types of media combined.

• Written press: 714 articles
• Television: 86 times, equivalent to 6 hours of airtime, on 26 TV channels
• Radio: 81 times, equivalent to 3,20 hours of airtime, on 19 radio stations
• Internet: 273 articles, 96 web sites

To date, the Rallye Aïcha des Gazelles du Maroc had been covered more than 228 times in the international media.
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Car Manufacturers and Media Relay Price

OnJune 4th, at the Moroccan National Tourism Bureau, Partners, Gazellesand Organizers gathered to congratulate and applaud Team DS Magazine /Toyota composed of Corentine QUINIOU and Florence MIGRAINE-BOURGNON...
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20th anniversary of the Rallye Aïcha des Gazelles !
"Hi, I am Dominique Serra, organizer of the Rallye Aïcha des Gazelles du Maroc. I am very proud to announce that in 2010 we will be celebrating our event’s 20th anniversary. Meet me here on our website on the 20th of every month, where we will have surprises...

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