19e édition - du 14 au 29 mars 2009
Rallye Aïcha des Gazelles
La référence féminine depuis 1990
Report of Media Coverage 2008
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Report of media coverage 2008
The 2008 edition of the Rallye Aïcha des Gazelles counted more than 1,200 instances of international media coverage: 148 TV broadcasts, 278 internet articles, 589 articles in the written press and 200 radio broadcasts in the following countries: Russia, Italy, Morocco, Portugal, Canada, Belgium, Switzerland, USA, Spain,...
Website www.rallyeaichadesgazelles.com :
6.3 million pages read during the Rallye, connections from 80 countries
500,000 connections for an average time of 10 minutes
There was considerable media coverage in France :
• 945 press reviews (all types of media)
• 5.4 million Euros in publicity value
• 300 journalists from 13 countries, 100 of whom attended the Rallye
• Media organisations like ELLE Magazine, DS, Femme Actuelle, Psychologies Magazine…sponsor teams every year
- Written Press:
531 articles, total distribution of 70 million copies
1 million Euros in equivalent publicity value
- Television:
TF1: daily short programme during the Rallye
7.1 million viewers every evening
27.3% audience share
92 TV reviews
26 channels
4 hours of airtime
3.2 million Euros in equivalent publicity value
- Radio:
160 radio reviews
12 stations
51 minutes of airtime
1 million Euros in equivalent publicity value
- Internet:
162 articles
53 websites
182.8 thousand Euros in equivalent publicity value
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MAÏENGA and the RALLYE AÏCHA DES GAZELLES are now officially certified ISO 14001
This international standard guarantees that MAÏENGA has introduced an Environmental Management System (EMS) for integrating environmental policy into its actions and its global management strategy. MAÏENGA’s Environmental Management System was audited by VERITAS, accredited independent certification body, which also audited the Rallye itself, on location in Morocco, to verify the event’s conformity to the EMS...
