Home / Media Space/ Report of Media Coverage 2008
The 2008 edition of the Rallye Aïcha des Gazelles counted more than 1,200 instances of international media coverage: 148 TV broadcasts, 278 internet articles, 589 articles in the written press and 200 radio broadcasts in the following countries: Russia, Italy, Morocco, Portugal, Canada, Belgium, Switzerland, USA, Spain,...
Website www.rallyeaichadesgazelles.com :
6.3 million pages read during the Rallye, connections from 80 countries
500,000 connections for an average time of 10 minutes
There was considerable media coverage in France :
• 945 press reviews (all types of media)
• 5.4 million Euros in publicity value
• 300 journalists from 13 countries, 100 of whom attended the Rallye
• Media organisations like ELLE Magazine, DS, Femme Actuelle, Psychologies Magazine…sponsor teams every year
- Written Press:
531 articles, total distribution of 70 million copies
1 million Euros in equivalent publicity value
- Television:
TF1: daily short programme during the Rallye
7.1 million viewers every evening
27.3% audience share
92 TV reviews
26 channels
4 hours of airtime
3.2 million Euros in equivalent publicity value
- Radio:
160 radio reviews
12 stations
51 minutes of airtime
1 million Euros in equivalent publicity value
- Internet:
162 articles
53 websites
182.8 thousand Euros in equivalent publicity value






