The RALLYE AÏCHA DES GAZELLES is a sporting event that receives wide media coverage (television, written press, radio, Internet).
This mediatisation is international, and includes Radio-Canada, TF1, Eurosport, TV5 Monde, 2M in Morocco, Elle magazine, L'express, the Journal de Montréal, Chérie FM... Recounting the passion and the sporting exploits of all these women.
Close to 100 journalists attend the Rallye. Certain structures are set up at the Rallye to enable them to relay the event: press vehicles, press room, video editing studio, press information centre, daily image bank (video and photo).
The organisation provides daily press releases, photos and video footage, interviews live from the bivouac, tracking of teams on the Rallye’s website...
In the interest of quality, performance and reactivity, all image production for the Rallye is managed by MAÏENGA, whose role is therefore not only that of event organiser, but also of image producer.