19e édition - du 14 au 29 mars 2009
Rallye Aïcha des Gazelles
La référence féminine depuis 1990
Coverage in real time
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Coverage in real time
Playful and unique, the Rallye Aïcha des Gazelles was the first to offer internet users the opportunity to follow, live, the competitors or the team of their choice, thanks to a satellite tracking system installed in each vehicle.
Against a Google Map background, internet users can experience the competition in real time.
They can keep track of the number of check points located, the route taken by their team, the team’s adventures throughout the day. The rankings, posted on line every evening, allow them to follow the progress of their favourite teams.
This ability to follow the competition in real time is a tool allowing companies to unite and energise their employees.
In addition, the organisation and its partner La Poste.net provide each team with a special email address. Friends, family and sponsors will be able to encourage and communicate with their team. Every evening at the bivouac, the Gazelles will receive printouts of the emails they have received, and will be able to reply to them.
In order to stay up-to-date with the daily news relayed by our journalists on location, we invite internet users to sign up for our newsletter
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First surprise of the 20th edition !
Lynda Thalie, Canadian spokeswoman for the Rallye Aïcha des Gazelles, unveils the first surprise of the 20th edition.During the closing weekend in Essaouira on March 27th, she will have the...
Considerable Media Coverage 2009
• Written press: 714 articles
• Television: 86 times, equivalent to 6 hours of airtime, on 26 TV channels
• Radio: 81 times, equivalent to 3,20 hours of airtime, on 19 radio stations
• Internet: 273 articles, 96 web sites
To date, the Rallye Aïcha des Gazelles du Maroc had been covered more than 228 times in the international media.
Car Manufacturers and Media Relay Price
20th anniversary of the Rallye Aïcha des Gazelles !
"Hi,
I am Dominique Serra, organizer of the Rallye Aïcha des Gazelles du
Maroc. I am very proud to announce that in 2010 we will be celebrating
our event’s 20th anniversary. Meet me here on our website on the 20th
of every month, where we will have surprises...Click to play the video
