19e édition - du 14 au 29 mars 2009
Rallye Aïcha des Gazelles
La référence féminine depuis 1990
The Challenges
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The “Car Manufacturers and Media Relay”
Since 2001, car manufacturers and media organisations have been joining forces to champion the humanitarian cause of their choice. This is a concept created by the Rallye that gives rise to a special ranking within the event.
The participating teams, sponsored by a car manufacturer and a media organisation, have two challenges:
1. To promote a humanitarian organisation by focusing media attention on its messages and actions, with the goal of increasing public awareness and with the possibility of winning a substantial donation.
2. To champion the colours of the media organisation (which provides the visibility) and the car manufacturer (which provides the necessary resources) by being the best possible ambassador for both sponsors, and by finishing honourably in the special “Car Manufacturers and Media Relay” ranking, part of the Rallye’s general ranking.
8 teams competed this year in the Car Manufacturers and Media Relay
- Elle Magazine avec Toyota au profit de l’association www.forcefemmes.com
- DS avec Toyota au profit de l’association les Enfants d'Arlequin
- Eurosport avec Nissan au profit de l'association "IKDC"
- Femme Actuelle avec Toyota au profit de l’association "Les jardins de la Montagne verte"
- TV Magazine avec Isuzu au profit de l'association "ELA"
- Citadine avec ISUZU au profit de l'association "AFAK"
- France 24 avec Nissan au profit de l'association "AZZEKA"
- Questions de femmes avec Toyota au profit de l'association www.jeveuxaider.com
Since 2001, 120,000 Euros havebeen donated to various charities by the Rallye Aïcha des Gazellesthrough the Car Manufacturers and Media Relay.
Since 2008, a company, a car manufacturer and a media organisation can come together to meet the challenge.
The Car Manufacturers and Media Relay presentation document is available - don’t hesitate to get in touch with your Team Contact Person.
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