Maïenga - a responsible organizer

In 1990, Maïenga began to build its reputation as a responsible organizer of quality events with the creation of the Rallye Aïcha des Gazelles du Maroc.

With its unique concept of a competition for women only, based on eco-driving rather than speed, using only traditional navigation (no GPS), the Rallye Aicha des Gazelles du Maroc became the pioneer of a new vision for automobile rallies.
In our constant search for quality, the environment has always been a major concern. In 2010, the Rallye Aïcha des Gazelles du Maroc became the first motor rally in the world to obtain internationally recognized environmental certification (ISO 14001:2004).

We have since applied our expertise to the development of two other events: the Students Challenge (since 2008) and the Cap Fémina Aventure (since 2012) in the same spirit of responsibility and professionalism.

Our priority has always been the safety of everyone involved, participants and organizers alike, as well as respect for the local populations of the host country. We believe that quality is more important than quantity. Our events will not become huge mass-produced rally-raids. We prefer to remain the best rather than the biggest.

For this 2014 season, in accordance with our fundamental values (quality, respect for Morocco and its people, safety of the participants, human conscience, environmental and social responsibility), Maïenga will limit the number of teams to 150 vehicles per event.

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Our Basic Principles

The basic principles of a responsible organizer:

For more than 20 years our event management agency, Maïenga, has been using all of its expertise and professionalism to serve the event’s participants and partners.

With the expertise of its collaborators, Maïenga promises to:

  • provide individual and personalized attention,
  • aid and accompany the participants,
  • set up a code of sports ethics,
  • provide quality services,
  • ensure that our service providers possess the necessary skills to ensure that the event runs smoothly,
  • respect the host country and its customs, 
  • work in collaboration with the local inhabitants through citizen-friendly behaviour,
  • make sure that the environmental charter is respected,
  • function according to our values,
  • always seek excellence in all of the preceding points,
  • follow the letter of the law when it comes to providing civil and professional liability insurance.